https://www.jamesbside.com/episodes daily 0.75 2025-03-04 https://www.jamesbside.com/episodes/the-writing-process-wellness-and-words-that-matter-with-jonathan-seidler monthly 0.5 2024-10-17 https://images.squarespace-cdn.com/content/v1/5e2a62380942fc39920f182b/5ab95152-fd04-426c-adc0-62c0cf80873a/Jonno+Seidler-13+copbwy.jpg Episodes - 46. The writing process, wellness, and words that matter with Jonathan Seidler. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.jamesbside.com/episodes/community-campaigns-coral-reefs-and-kairos-time-with-simone-waugh monthly 0.5 2024-06-24 https://images.squarespace-cdn.com/content/v1/5e2a62380942fc39920f182b/aff6c269-f2f6-4192-a91a-068a3f2ba7df/Simone+Waugh+high-res.jpg Episodes - 45. Community campaigns, coral reefs, and kairos time with Simone Waugh - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.jamesbside.com/episodes/44-tea-breaks-brand-campaigns-and-arnotts-biscuits-with-toby-aldred monthly 0.5 2024-03-18 https://images.squarespace-cdn.com/content/v1/5e2a62380942fc39920f182b/86d97d31-30ab-4ce6-aa5a-2a8666ef84c4/Toby-Aldred2+copy.jpg Episodes - 44. Tea breaks, brand campaigns, and Arnott's biscuits with Toby Aldred. https://www.jamesbside.com/episodes/43-heckler-vfx-sound-and-post-production-with-will-alexander monthly 0.5 2024-06-24 https://images.squarespace-cdn.com/content/v1/5e2a62380942fc39920f182b/824e7b5d-0916-497f-bed2-cfd744034edf/Heckler_Will+Alexander.jpg Episodes - 43. Heckler, VFX, sound, and post-production with Will Alexander - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.jamesbside.com/episodes/42-coaching-curiosity-amp-media-communications-with-jason-tonelli monthly 0.5 2023-12-13 https://images.squarespace-cdn.com/content/v1/5e2a62380942fc39920f182b/dd7d9e5f-a32b-4084-9a06-98c2d7065d52/jtHeadshot+Landsjjjcape+copy.jpg Episodes - 42. Coaching, curiosity, & media communications with Jason Tonelli - Make it stand out https://www.jamesbside.com/episodes/41-leadership-duality-digitas-amp-sober-tipsy-drunk-with-simon-brock monthly 0.5 2023-11-03 https://images.squarespace-cdn.com/content/v1/5e2a62380942fc39920f182b/d66c34b5-2d7e-494a-be0e-83be4e26973d/Simon+Brock+Headshot+Landscape+copy.jpg Episodes - 41. Leadership duality, Digitas, & Sober, Tipsy, Drunk with Simon Brock - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.jamesbside.com/episodes/40-creative-strategy-curiosity-and-courage-with-catherine-king monthly 0.5 2023-09-26 https://images.squarespace-cdn.com/content/v1/5e2a62380942fc39920f182b/357c8bdc-cf6a-4eb4-95b3-7a1ab61f934c/Catherine_King_office.jpg Episodes - 40. Creative strategy, curiosity, and courage with Catherine King How can creative strategy, curiosity, and courage drive brand success in today's marketing landscape? In Episode 40 of the B-Side, I speak with Catherine King, Chief Strategy Officer at Leo Burnett Australia. With over two decades of industry experience, Catherine's journey is remarkable. From her Western Sydney roots, influenced by a Taiwanese mother and a Scottish father, to her diverse career spanning journalism, startups, and advertising. We explore Catherine's fascinating career, from securing VC funding during the dot-com era to advising the World Bank and even trying her hand as a chef. Dive into her deep and diverse insights, and her emphasis on resonating with customers' desires and beliefs, and tapping into emotions and values that truly connect with audiences. Catherine also discusses balancing complexity and simplicity in advertising and the value of team collaboration in creating memorable campaigns. She highlights the need for strategy to complement creativity, enhancing creative freedom. We discuss how to provide value in advertising by solving customer pain points first. And the importance of believability, product authenticity, and trust for brands to better connect with their audiences. This episode is a deep dive into the mind and life influences of a remarkable strategic leader. I hope you find it as thought-provoking as I did. Cheers. https://www.jamesbside.com/episodes/38-creative-agency-leadership-customer-ecosystems-and-client-success-with-patrick-rowe monthly 0.5 2023-07-27 https://www.jamesbside.com/episodes/37-creating-change-driving-sustainability-and-rethinking-everything-with-mike-spirkovski monthly 0.5 2023-02-21 https://www.jamesbside.com/episodes/36-big-dreams-boxing-and-belief-with-nader-hamdan monthly 0.5 2022-12-01 https://www.jamesbside.com/episodes/culture-creativity-chaos-with-rob-campbell monthly 0.5 2022-08-30 https://www.jamesbside.com/episodes/34-rapping-robots-musical-machines-and-creative-ai-with-richard-savery monthly 0.5 2022-08-29 https://www.jamesbside.com/episodes/shaking-up-the-status-quo-senate-seats-and-voting-for-reason-with-jane-caro monthly 0.5 2022-07-12 https://www.jamesbside.com/episodes/32-deep-listening-mindful-leadership-and-impact-beyond-words-with-oscar-trimboli monthly 0.5 2022-07-12 https://www.jamesbside.com/episodes/31-graffiti-writing-hip-hop-culture-and-finding-faith-with-matthew-mistery-peet monthly 0.5 2022-02-18 https://images.squarespace-cdn.com/content/v1/5e2a62380942fc39920f182b/1645148735844-TG6SOSJ548XJR6UDENKI/misteryfin1.jpg Episodes - 31. Graffiti writing, hip-hop culture, and finding faith with Matthew 'Mistery' Peet https://images.squarespace-cdn.com/content/v1/5e2a62380942fc39920f182b/1645148739519-TGJ64ND0PI9QTFZ9JTNT/quoteMISTERYfin.jpg Episodes - 31. Graffiti writing, hip-hop culture, and finding faith with Matthew 'Mistery' Peet https://images.squarespace-cdn.com/content/v1/5e2a62380942fc39920f182b/1645148743644-8TA471313DL895M25QX2/MISTERYART1.jpg Episodes - 31. Graffiti writing, hip-hop culture, and finding faith with Matthew 'Mistery' Peet https://images.squarespace-cdn.com/content/v1/5e2a62380942fc39920f182b/1645148746726-8DDLE9SKERI9CQC61YEM/MISTERYART2psd.jpg Episodes - 31. Graffiti writing, hip-hop culture, and finding faith with Matthew 'Mistery' Peet https://www.jamesbside.com/episodes/30-retail-innovation-impactful-ideas-and-the-power-of-optimism-with-matt-newell monthly 0.5 2022-07-12 https://images.squarespace-cdn.com/content/v1/5e2a62380942fc39920f182b/1643079008619-CN1U3EV0KK1BZO2PRFFV/MATT_QUOTE+copy.jpg Episodes - 30. Retail innovation, impactful ideas, and the power of optimism with Matt Newell https://images.squarespace-cdn.com/content/v1/5e2a62380942fc39920f182b/1643079010552-0S35S2BGRIUMMWIY5PX7/MATT_INSTA1.jpg Episodes - 30. Retail innovation, impactful ideas, and the power of optimism with Matt Newell https://www.jamesbside.com/episodes/boats-brainstorms-and-banter-with-sophie-paulin-and-ali-nasseri monthly 0.5 2021-12-13 https://images.squarespace-cdn.com/content/v1/5e2a62380942fc39920f182b/1639369084283-STJM44VDLR8CYBTS96TH/ALI_SOPH_ALL_0009_Vector+Smart+Object.jpg Episodes - 29. Boats, brainstorms, and banter with Sophie Paulin and Ali Nasseri https://images.squarespace-cdn.com/content/v1/5e2a62380942fc39920f182b/1639369082184-5H6VIXN64AWZPBPRF7KA/ALI_QUOTE2.jpg Episodes - 29. Boats, brainstorms, and banter with Sophie Paulin and Ali Nasseri https://images.squarespace-cdn.com/content/v1/5e2a62380942fc39920f182b/1639369080587-861WQ3NIEYXKZF0WGSL7/SOPHIE_QUOTE2.jpg Episodes - 29. Boats, brainstorms, and banter with Sophie Paulin and Ali Nasseri https://images.squarespace-cdn.com/content/v1/5e2a62380942fc39920f182b/1639369086080-N040BYK48FKWBLPCPHPS/ALI_SOPH_ALL_0008_Vector+Smart+Object.jpg Episodes - 29. Boats, brainstorms, and banter with Sophie Paulin and Ali Nasseri https://images.squarespace-cdn.com/content/v1/5e2a62380942fc39920f182b/1639369088658-K38B2NWK1SAXDBM4EV7L/ALI_SOPH_ALL_0007_Vector+Smart+Object.jpg Episodes - 29. Boats, brainstorms, and banter with Sophie Paulin and Ali Nasseri https://images.squarespace-cdn.com/content/v1/5e2a62380942fc39920f182b/1639369090902-DJML3NO3WH6C7D42L01O/ALI_SOPH_ALL_0006_Vector+Smart+Object.jpg Episodes - 29. Boats, brainstorms, and banter with Sophie Paulin and Ali Nasseri https://www.jamesbside.com/episodes/28-ceo-insights-leadership-and-igniting-spark-foundry-with-imogen-hewitt monthly 0.5 2022-07-12 https://images.squarespace-cdn.com/content/v1/5e2a62380942fc39920f182b/1631660703090-HF9T0A8JZ815YWJ1CBXX/Imogen2.jpg Episodes - 28. CEO insights, leadership, and igniting Spark Foundry with Imogen Hewitt https://images.squarespace-cdn.com/content/v1/5e2a62380942fc39920f182b/1631660709038-EYS18GHBC09S3O1CVQ0U/Imogenbite.jpg Episodes - 28. CEO insights, leadership, and igniting Spark Foundry with Imogen Hewitt https://images.squarespace-cdn.com/content/v1/5e2a62380942fc39920f182b/1631660849490-LUBGQQRF91TKLWH6REAR/spark2.jpg Episodes - 28. CEO insights, leadership, and igniting Spark Foundry with Imogen Hewitt https://www.jamesbside.com/episodes/27-building-meaningful-brands-ironclad-pan-and-post-colenso-bbdo-with-joe-carter monthly 0.5 2022-07-12 https://www.jamesbside.com/episodes/26sonic-branding-photographic-advocacy-and-tales-by-light-with-simon-lister monthly 0.5 2022-07-12 https://www.jamesbside.com/episodes/creative-leadership-c-suite-confessions-and-covid-19-challenges-with-mike-spirkovski monthly 0.5 2022-07-12 https://www.jamesbside.com/episodes/u045td3drxzwd367ythqeo0g05paws monthly 0.5 2022-07-12 https://www.jamesbside.com/episodes/6ofdaxcopk39vrj5omle27n1qxtso0 monthly 0.5 2022-07-12 https://www.jamesbside.com/episodes/hnkzbyzfu4uc39r8wzmysktgz0uid5 monthly 0.5 2022-07-12 https://www.jamesbside.com/episodes/m84agjdbgwg4qpczdyhgvuz0d6f02r monthly 0.5 2022-07-12 https://www.jamesbside.com/episodes/45hqr22zlf0dutrob6omzf8ipatodr monthly 0.5 2022-07-12 https://www.jamesbside.com/episodes/bildvsjgrghwo8ozgqp5176ia32rlz monthly 0.5 2022-07-12 https://www.jamesbside.com/episodes/19emyhavqzvg09x9feztfhlqx5gn8y monthly 0.5 2023-09-26 https://www.jamesbside.com/episodes/kfntqrghs1tyoyort48uqfb9ejkhee monthly 0.5 2022-07-12 https://www.jamesbside.com/episodes/93s1g0q5n6ghtrxwcdzuoxvly7n18h monthly 0.5 2022-07-12 https://www.jamesbside.com/episodes/15-vaynermedia-nyc-the-volume-model-and-creative-that-connects-with-adam-lock monthly 0.5 2022-07-12 https://www.jamesbside.com/episodes/14-business-psychology-taking-the-red-pill-and-leadership-growth-with-joe-hart monthly 0.5 2022-07-12 https://www.jamesbside.com/episodes/13-plant-based-meat-startups-and-life-after-shoes-of-prey-with-michael-fox monthly 0.5 2022-07-12 https://www.jamesbside.com/episodes/12-stunts-chris-hemsworth-and-netflix-hit-extraction-with-bobby-holland-hanton monthly 0.5 2022-07-12 https://www.jamesbside.com/episodes/11-consumer-insights-covid-19-societal-trends-and-mentorships-with-nicky-bryson monthly 0.5 2022-07-12 https://www.jamesbside.com/episodes/10-data-strategy-movement-and-the-dojo-with-tony-clement monthly 0.5 2022-07-12 https://www.jamesbside.com/episodes/strategic-thinking-creating-meaning-from-mess-and-words-that-matter-with-mark-pollard monthly 0.5 2022-07-12 https://www.jamesbside.com/episodes/8-muay-thai-graphic-design-and-visualisation-with-ognjen-topic monthly 0.5 2022-07-12 https://www.jamesbside.com/episodes/7-strategic-design-business-agility-and-systems-thinking-with-marque-kabbaz monthly 0.5 2022-07-12 https://www.jamesbside.com/episodes/6-rebecca-yik-in-the-house-stay-tuned monthly 0.5 2022-07-12 https://www.jamesbside.com/episodes/un-creative-briefs-lockdowns-and-covid-19-rants-with-james-barrow monthly 0.5 2022-07-12 https://www.jamesbside.com/episodes/graphic-design-gold-coins-and-diy-electric-cars-with-oliver-kendal monthly 0.5 2022-07-12 https://www.jamesbside.com/episodes/3-photography-perfect-imperfections-and-humanity-with-chris-ireland monthly 0.5 2022-07-12 https://www.jamesbside.com/episodes/2-glen-barry-branding-startups-apple-cider monthly 0.5 2022-07-12 https://www.jamesbside.com/episodes/1-welcome-to-the-b-side monthly 0.5 2022-07-12 https://www.jamesbside.com/episodes/category/marketing monthly 0.5 https://www.jamesbside.com/episodes/category/business monthly 0.5 https://www.jamesbside.com/episodes/category/advertising monthly 0.5 https://www.jamesbside.com/episodes/category/creativity monthly 0.5 https://www.jamesbside.com/episodes/category/sustainability monthly 0.5 https://www.jamesbside.com/episodes/tag/marketing monthly 0.5 https://www.jamesbside.com/episodes/tag/advertising+agency monthly 0.5 https://www.jamesbside.com/episodes/tag/leadership monthly 0.5 https://www.jamesbside.com/episodes/tag/advertising monthly 0.5 https://www.jamesbside.com/episodes/tag/creativity monthly 0.5 https://www.jamesbside.com/episodes/tag/saatchi+and+saatchi monthly 0.5 https://www.jamesbside.com/home daily 1.0 2023-09-11 https://images.squarespace-cdn.com/content/v1/5e2a62380942fc39920f182b/1579986879642-N3IJ6ALMO4T2CJBS219Q/BLOODSWEATTEARSTT.png Home - The backstage pass. Blood, sweat and tears. Big, bold, scary ideas. Nuts and bolts, brainstorms, business wins. Bad briefs, shitstorms, new beginnings. Methods to madness, paths to success. Absolutely no BS. Hosted by creative-turned-marketing director James Barrow, The B-side offers a behind-the-scenes look into the business of creativity. No corporate bollocks or buzzwords, just real conversations with people creating big ideas or making waves in advertising, marketing, design, technology, arts and entertainment. https://www.jamesbside.com/contact daily 0.75 2020-04-28 https://www.jamesbside.com/about daily 0.75 2022-07-12 https://images.squarespace-cdn.com/content/v1/5e2a62380942fc39920f182b/1580505431753-N0RO5LPU50IEHPV5WIJ8/3N4A8840jb11.jpg About https://www.jamesbside.com/store daily 0.75 2023-09-07