Creativity is a universal language that crosses the borders of race, religion, social status, age, gender and culture. 

To be able to imagine something and make it real is one of the things that makes us human. But against the background noise of our busy lives, how can we become more creative? James Barrow is on a mission to help people unlock their creative potential and apply it to their lives, their careers and their businesses.

An award-winning creative and marketing director with over 20 years’ experience in the advertising and marketing industry, he is focused on brand strategy, business transformation and big, purpose driven marketing ideas.

In this series of podcasts, James goes behind-the-scenes with people who imagine things for a living. Those making waves, disrupting the norm and shaking things up. Leaders in their field, working in marketing, advertising, design, technology, film, arts and entertainment.

Listen to what motivates and inspires them, and discover the methods to their madness; their processes, strategies, and philosophies. Get tips and advice on how to come up with big ideas – and then make them happen.

Be inspired by their experience. Gain new insights into the biggest global trends in marketing, culture and innovation. Hear what it takes to succeed in the business of creativity.