7. Strategic design, creativity, and how to pivot with Marque Kabbaz.

How can strategic design help solve today's business challenges?

In episode 7 of the B-side with James Barrow, in the house sessions, I speak to Marque Kabbaz, Director of Strategic Design at Isobar, in Sydney.

Marque has nearly two decades of experience as a strategy and business design lead, building both brands and businesses for some of Australia's largest organisations. He's worked across all sectors, from Financial Services to FMCG, CPG, Retail, Mining, Pharma, Automotive, Energy, and Government.

Marque discusses how he effectively identifies the underlying cause of any organisational challenge. And applies human psychology and creative principles to generate lasting and effective solutions that can be operationalised throughout the entire business.

He's insatiably curious, and a bit of a tech geek, with a satirical sense of humour. He also loves rock-climbing and a good single malt whiskey. And with a degree in Behavioural Psychology, he knows a thing or two about people.

It was a pleasure to chat to Marque, he's a deep thinker and a lovely guy to boot.
I hope you enjoy the episode as much as I did in making it.

Isobar Australia
Miyamoto Musashi: The Book of Five Rings
Marque Kabbaz Linkedin